Marketing

5 Ways to Create Engaging Content on Social Media

As a small business owner navigating the best ways to create engaging content on social media can sometimes be overwhelming. You spend so much time serving your clients and learning more about your area of expertise; Social Media often gets pushed to the back burner because, after a while, it begins to feel like a […]

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3 Reasons your Social Post aren’t getting any Traction

It’s not the algorithm, it’s not the lack of followers or that you need an expensive camera. Your social media posts aren’t getting any traction because you are not catering to your customer. Over the years of studying psychology and communication, I have noticed that a lot of us, as entrepreneurs don’t always understand the

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How getting FIRED from a client, lead to my GREATEST discovery 

Back in early 2018, under my professional brand, I held the titles of swim instructor, wedding coordinator, social media manager, talk show host & video producer. I tried to balance all of these jobs while also trying to launch my Brand Management Boutique Firm: Island Dreams Management. I had the same mindset as most people

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