Branding

SOCIAL MEDIA IS NOT A FREE Marketing Tool

/ Branding, Marketing / 3 minutes of reading

A lot of business owners think that Social Media is a FREE marketing tool. Therefore they believe that they don’t need a marketing budget. This belief system is a BIG misconception!  Yes, technically, you can set up a social media page for free. However, your marketing won’t be useful if you don’t pump funding behind […]

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How getting FIRED from a client, lead to my GREATEST discovery 

/ Branding, Business, Marketing / 3 minutes of reading

Back in early 2018, under my professional brand, I held the titles of swim instructor, wedding coordinator, social media manager, talk show host & video producer. I tried to balance all of these jobs while also trying to launch my Brand Management Boutique Firm: Island Dreams Management. I had the same mindset as most people

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