It’s not the algorithm, it’s not the lack of followers or that you need an expensive camera. Your social media posts aren’t getting any traction because you are not catering to your customer. Over the years of studying psychology and communication, I have noticed that a lot of us, as entrepreneurs don’t always understand the psychology behind a social media post!
What do I mean by this statement?
I mean that we say that we are in business to serve our customers, but we do not seek to meet the needs of our customers. I guarantee that most of us business owners reading this if we ask ourselves why did we make our last social media post, it would be because we wanted to sell what we posted.
The majority of the time our post are very “me-centric post.” However, what I want us to think about is; what if we made our post less about ourselves and more about serving the need of our potential customer.
So where do we start? Here are 3 Three reasons your social media posts aren’t getting any traction.
1. Customers Want To Know The REAL You
Hard-earned money is hard to come by, especially during this time. People are going to be extremely careful about how they spend their money.People may not know why they don’t engage with your carefully crafted post or perfectly positioned photo, but they do know that it didn’t move them to explore further. So why do they keep swiping by, I hate to tell you this, but the reason may be that a perfect picture or a cute graphic doesn’t tell me who you are. In business and life, if I don’t know you, then I don’t trust you. People buy things from people that they know and trust. Think about it, how many times do you go to the same restaurant over and over. It’s because you know what they have, you trust they’re going to deliver your expectations and therefore you keep going.
So if I don’t know you, you will have to show and tell me more about what your brand is all about. If showing you care is a core value for your team. Say thank you to your staff for coming in during this time. Show a picture of the employees wearing a mask, serving or prepping. This helps to put my mind at ease that you are doing everything you can to take care of your team. If you care about them, then I’ll have more confidence that you will take care of me.
Louis and Steens is a coffee shop that always keeps us up to speed on what it means to run a successful family business. When they celebrate milestones as a family and when they make hard decisions, we know. A few weeks ago they shared that they decided to close their doors to ensure the safety of their staff and customers. In the mean time they spent time building an area to ensure the safety of everyone when they return and here they are now telling us about the process in the above post. We know that they care, we know what they have been up to and we feel like family. We feel like we know them and that makes us trust them and therefore we want to do business with them over and over again.
2. Customers Want To Feel Seen!
Respond to customers under your post, It’s called social media for a reason, BE SOCIAL! Ask for permission to repost if they tagged your business in their feed. They want you to ask to tag them and some want you to share their photos. They want to feel seen. Social Media is a conversation, and the more you engage with your customers the more they will engage with you. Gain the right to ask them questions, because when you do, asking the question will allow you to gain insight into the way they think.
Physique Total Fitness, goes LIVE on their Instagram page and they invite others to workout with them. Talk about making your clients feel seen. First of all the fact that he does some classes for FREE shows that he cares that we are going through a rough time right now. He is clearly committed to delivering this workout. He also brings encouragement by having you actively workout with him on screen. I was tagged in to do a set, by surprise during the Aliv/Physique Fitness workout last week. I literally was on his shared screen for less than 5 minutes, but the adrenaline rush from working out on screen with everyone else, made me share Physique Total Fitness page like 3 times. That’s right, that small request triggered me to organically promote this business without being asked to, and here I am doing it again! Seriously if you want your customers or potential customers to engage with your post. You have to make your customers feel seen by engaging with them!
3. Customers Want To Know What’s In It For Them
They may not say it out loud, but a lot of your customers are thinking what’s in it for me? However most business owners spend majority of their time on social media talking about themselves.
“Look what new shoes we have in.” “We are having a sale.” “We have a NEW Menu out!”
What about me as your customer, how are you catering to my needs?
What do you want me to learn?
How are you inspiring me?
How is this content relatable to me?
This is the difference between a brand and a business. A brand knows who they are and want you to get to know them. Someone who just focuses on the business has one goal in mind. Here is my product/service; give me your money. Contrary to popular belief, social media isn’t a SALES page; it’s the place where you get to know your clients, and they get to know you. So, therefore, you must seek to entertain, educate, and inspire more than you SELL! Social Media is where you start the conversation. Your website is where you finish it!
This above post shows us that even when Tresses By Como can’t be there in person to treat your hair, she will be there to EDUCATE you on how to take care of your hair. Customers will keep coming back to brands that provide them with education, inspiration or entertainment, because believe it or not they are often thinking; what’s in it for me?
If you enjoyed these Social Media Tips, you will definitely enjoy this FREE Checklist of 7 FREE MARKETING STRATEGIES you can incorporate into your business today! So head to the link so that you can download your checklist. Also be sure to continue the conversation with us on our Social Media handles:
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