In order to make your presence felt when there are a number of other businesses specializing in the same industry as you, you have to find a unique way to stand out!
Create an original brand that no one else has.
Just because you have the same kind of business doesn’t mean your brands have to be the same. When entering a market it’s important to analyze what your competition is offering and incorporate features, benefits, or an experience unlike any other. Seth Godin defines a brand as a set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision to choose one product/service over another.
What about your brand makes you different? Is it the ambiance? Is it your signature dish or service? Is it the upgraded technology that you provide with your brand?
Keeping it Clean in Grand Bahama offers Healthy meal options only. While other restaurants may have healthy options, this restaurant is ONLY filled with a variety of healthy entrees. As a bonus, they also market their meals to their workout clients from their sister business Cardio Blast. KIC created a service that caters to a captive niche audience that they were already serving! Yes, there are other workout programs and other restaurants in the market, but joining these two businesses to serve the same target market, is creating a unique lane for this company.
Always stay on the cutting edge; remain innovative
Bring new ideas to the table to keep your customers excited about your brand. Sarah Blakely says in order to stay ahead of the game, her team has to continue to invent new products. As business owners, you have to know, that people who mimic the style of your brand are a dime a dozen, so if you do not seek to continue to level up the market. Someone who created a certain product after you will begin to take control of the market share.
Be visible
One of the major reasons why big brands (companies with a large market share) like Nike, Coke, and Walmart still advertise their products is because people forget. It’s like the saying goes; out of sight, out of mind. It is important to always ensure that you stay in the forefront of your customers’ eyes. During the pandemic, a lot of businesses had to learn how to pivot in order to remain relevant and VISIBLE.
As a company Island Dreams Management, did this by quickly taking our training on to an online platform. In May of this year, we also held a week-long virtual webinar called “Teach Me How to Pivot.” We were able to share our expertise in the online realm and remain visible with our target market. As a business owner, you have to be ready to adapt to NEW adventures, whenever they arrive by finding innovative ways to remain VISIBLE.
If you enjoyed these Branding Tips, you definitely want to take advantage of our FREE CONSULTATION where we discuss how we can personally walk you through implementing the best strategies for YOUR business! So head to the link so that you can book your session TODAY. Also, be sure to continue the conversation with us on our Social Media handles:
Facebook: Island Dreams Management
Instagram: Island Dreams Management
